Smartwool’s story started on rugged Colorado ski slopes with the belief that toes didn't have to be cold. One simple pair of Merino wool socks challenged conventional wisdom and forever changed the way outdoor enthusiasts viewed their gear. From hats and gloves, to baselayers and midlayers, Smartwool quickly realized Merino mattered for head to toe comfort. For over 20 years, Smartwool has been pushing the boundaries of Merino to create smarter, more capable products to keep you outdoors, doing what you love.
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